Everyone can create a website … or not?
In recent years, we’ve seen significant progresses in the software: in many sectors, such as graphics and publishing, programs have been created that have redefined the standard in processing processes. However, all this power does not guarantee that those who use them are a good graphic or a good editor. The same happened with the Internet.
Having a site has become a must for bloggers, professionals and companies. To this end, there are numerous tools, platforms and templates that allow you to create sites with extreme ease and speed, with the result that many believe and submit themselves to professional web designers.
Actually, creating and managing a site effectively requires professionalism, experience and a combination of factors that involve various skills and abilities. Here are some questions to ask those who will have to make it happen
Layout: simple and immediate
Pages that are too crowded create confusion and frustration among visitors, forcing them to examine large amounts of links and images to find what interests them. Simplicity makes websites easier to use.
The first impression is always the one that matters, and also applies to websites. The choice of a good graphic design is essential to retain visitors and encourage them to continue browsing.
Intuitive navigation and consistency
Nothing is more frustrating than the impossibility to find what you are looking for on a website. The pages must be well organized, with an optimized hierarchical structure that allows easy access to the various sections of the site.
The visitor should not feel like visiting a new site every time he opens a page. Consistency is essential as a reassuring factor and helps to make navigation easier.
Responsive or not?
Web sites can be accessed now from any device: computer, smartphone, tablet, etc. It is therefore essential that the site appears correctly on every device and on every screen, making sure to implement a responsive style.
Contents are critical
As beautiful as it is, a site with confusing and unclear contents is just an empty shell. It is essential to know the purpose of the site well and to create targeted content in line with the message to be transmitted. Always remeber that the mouse is like a remote control …. just one click to go elsewhere.
And the contents must be regularly updated and refreshed.
Testing, indexing and search engines
Clicking and seeing the famous “404” page not found is the first step to get visitors away. Each site must be checked and tested thoroughly with appropriate tools and with a certain frequency.
Added to this is the targeted selection of keywords to promote the site in search engines, a task that often requires the involvement of specialized companies.
Social and security
Sharing the contents of the site or blog requires the configuration of all necessary accounts (Facebook, Twitter, etc.) and a corresponding effort in these areas to promote it with further effectiveness.
Also extremely important is the security of the site. Avoiding spam and attacks of any kind is essential to prevent this from being blocked or used for other unwanted activities.
Then…
These are just some of the key aspects to create and manage a good site, enough to understand that improvisation does not pay. Of course, anyone can decide to use a template or the wizards made available by hosting sites, but if we want a quality result, managed continuously, there is no doubt that it is better to choose experience and professionalism.
